Enjoy this recap video of the entire event!
Part 3 : The Purpose - The heart of it all
My dear friend Lara Casey, one of the speakers at Engage, said it best. "My core goal is to make a life that means something. For my brand to serve my life, not the other way around. Know your story, and identify your core. Do what fires you up - you will have more energy and focus. Get specific. Execute. Write down your core - why you do what you do. There are no shortcuts to any place worth going."
While Engage was an incredible event, pampering me with all kinds of goodies and parties, teaching me volumes about the importance of Presentation, as well as so much Practical advice from leaders in this industry, I think the most meaningful takeaway for me personally was refocusing my Purpose. I believe the Lord has put me in this industry for this time and season. I know I have a voice, and I want to use it to impact others.
So why do I do the things that I do?
Why do I spend time on the little details of my business? Because I don't want to be average; I want to display excellence in everything I do.
Why do I send gifts to my clients? To allow them to feel like a bride, to feel special, to treasure this season of life.
Why do I crunch numbers for my business? To grow a profitable business that is an example in this industry from the inside out. I want a healthy business that will continue to grow.
Why do I set financial goals? So my husband and I can achieve our life goals, and so we can be in a position to bless others who need help.
Why do I set personal and business goals? To gain perspective, to take a step back from my giant "to do" list, to focus what really matters.
To have a life and a business that is driven by my core... my heart...I want to be the person God has made me to be. To love on others around me.
Simon T. Bailey, a motivational speaker (with the best laugh ever) shared this inspiring thought: "When you let go, you can let come what is meant to be." What are we holding onto that is holding us back? What do I need to let go of, so I can "let come" the things that matter?
Engage refocused me. How vital it is to step back and analyze your life's purpose.
And what was the purpose of Engage!12? To engage with others! To learn about others, their hearts, their core. My roommates on this trip were 2 incredible North Carolina Event Designers, and I loved getting to know each of them more. Erin (Erin McLean Events) and Becca (Rebecca Rose Events) had such wisdom to share each evening when we returned to our room. I got a glimpse into their hearts and their businesses, and I so value their work and perspectives. We ended our time at The Breakers with a fun mini-photo shoot on the beach. Cheers to Engage!12!
Below photos by yours truly